For work, I’m traveling to visit a customer site next week. During that two-day visit, we’ll be talking to seven different users with seven distinct job functions, motivations, and ways they use the products we design.
It’s a whirlwind tour, but it’s exciting and tremendously valuable.
To many, this is preaching to the choir, but it can never be understated that the key to designing ideal experiences is actually talking to users – as often as possible.
Whether it’s job shadowing, interviewing, or user testing (it can be informal or formal), the feedback is invaluable and far better than assumptions or opinions.