Content Strategy

Largely thanks to my Masters experience, I’ve amassed a solid understand of what it takes to assess and manage the content that goes into experiences. Here are a few examples of analyzing content landscape and needs, and proposed plans of action to address them.

Upper Sandusky Library

Upper Sandusky Library – Content Inventory
As part of a Masters project involving user research and redesigning of the Upper Sandusky Library web site, I conducted an extensive content audit of the existing experience. This spreadsheet is where I captured all major content data along with recommendations.
Upper Sandusky Library – Content Recommendations
A content inventory is useful, but what comes out of it? As a follow-up to the above example, I also produced a summarization of the findings as well as recommendations for improved, optimized content and navigational schema.